Always focus on high-quality content that satisfies the user’s informational need.
That means you should also focus on Twitter and Facebook – including building good quality content on your site and social platforms – if you want to rank highly in Microsoft Bing.Ĭontent is extremely important for both search engines. Unlike Google, Microsoft Bing states in its webmaster guidelines that it incorporates social signals into its algorithm. It puts more weight on content that is well optimized, or that includes important on-page elements like titles, descriptions, URLs, and content. In my opinion, Microsoft Bing has always been focused on on-page optimization. Links are not as important on Microsoft Bing. Google has always been a link-orientated search engine in which the quality of links still matters instead of quantity. This means that if a particular user wants to find something specific on Google, it will be much easier than on Microsoft Bing because Google has a more complete picture of who that person is before they type anything in the browser. Google Searches are powered by machine-based algorithms that take into account users’ previous search history and location when generating results. Google is primarily concerned with E.A.T: Expertise, Authority, and Trust. See A Complete Guide to Google Maps Marketing. So this is something that we try to find the right balance for, so that we don’t overload your server.”Īccurate name, address, and phone number (NAP) information are key. Other URLs every couple of months, maybe even every once half year or so. “I think the hard part here is that we don’t crawl URLs with the same frequency all the time. The goal is to minimize bingbot crawl footprint on your web sites while ensuring that the freshest content is available.”Īround the same time the above statement was made, John Mueller from Google said: “Bingbot uses an algorithm to determine which sites to crawl, how often, and how many pages to fetch from each site. The two engines have shared a little about their approaches to web indexing. However, this search engine index size estimating website puts the Microsoft Bing index at somewhere between 8 to 14 billion web pages. Microsoft Bing hasn’t released similar figures. It provides a data feed about your content so Google can understand it better, which can help you qualify for rich results and get more clicks and impressions. This is why using structured data is so important. are powered by Microsoft properties when you factor in Yahoo and voice searches. In fact, one-third of online queries in the U.S. It’s particularly important to optimize for Bing if you’re targeting an American audience. That 6.7% of search users accounts for millions who use Microsoft Bing every day. According to Statista, in February 2021, Bing accounted for 6.7% of the global search market, while Google took 86.6%.Īnd while that may make it tempting to focus on Google alone, Microsoft Bing provides good conversions and has a user base that shouldn’t be ignored. One of the first distinctions between Microsoft Bing and Google is market share. Let’s see how these two search giants, Microsoft Bing ( rebranded from simply ‘Bing’ in October 2020) and Google, compare. After all, it’s the world’s most popular search engine.īut what about Microsoft Bing? Is it worth optimizing your site for, as well? When it comes to optimizing a website, SEO professionals typically focus on Google.
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